Why Use A Listing Presentation?

What makes for an effective ‘listing presentation’? Let’s discuss this from two perspectives… the first being an agent and the second a seller.

A. Benefits For An Agent

Here are the benefits an agent will enjoy.

1. Positive Professional Image

A professionally designed listing presentation simply produces the ‘right’ image of the agent within the seller.

* Studies prove 70% of a seller’s decision to list with an agent is determined by perceived value.

In street language, sellers do judge a book by its cover.

2. Creates Organization

When you use a presentation you benefit in that it allows you to be organized for success during the listing appointment. It offers you the opportunity to maintain focus, provide direction, and outline a plan of action.

3. Objections

An effective presentation will include what is called ‘tie downs’ on every page of the presentation. What is a tie down? A tie down is a mini-close that deals with the issues discussed on that specific page of the listing presentation.

By doing mini-closes throughout your presentation, you are giving the seller the opportunity to agree with you and this makes it easier when it comes time to the bigger close… “sign here”.

4. Coverage

An effective presentation will allow you to completely cover every point of your marketing plan, from Internet marketing, company marketing, personal marketing, neighborhood marketing, MLS marketing, targeted buyer marketing, etc. These are the major points to include in a presentation.

5. Price Separation

Your presentation must be a completely separate presentation from your pricing presentation This allows you to close the seller on your marketing plan before you even begin to discuss price. This is why a presentation is critical to success when on listing appointments.

6. Format

Your presentation should be created in PowerPoint as this software makes it easy for you to make edits specific to each listing appointment.

It also allows you to be as creative as you can be with your presentation, as PowerPoint allows you to add a logo, personal picture, music, etc. This gives you an unlimited number of ways to impress sellers.

7. The Internet

By making your presentation in PowerPoint, you can now upload your presentation to a website making it easy for your sellers to review your presentation whenever they want.

However, we recommend you have such a website password protected as you certainly do not want every agent in town to have a copy of your presentation.

8. Distribution

A PowerPoint file also allows you to burn your presentation to a CD or DVD for easy distribution to seller. And it is a lot cheaper to leave a CD with your seller as compared to a full color print version of your presentation.

Summary

So as you can see, there are many benefits you will enjoy by using an effective real estate listing presentation. Lets now discuss how a seller benefits.

B. Benefits of a Real Estate Listing Presentation for a Seller

Here is how a seller benefits when an agent uses a presentation.

1. Perception

By using a professionally designed real estate presentation you are giving the seller every opportunity to do business with you. This is accomplished through perception. Studies suggest perception accounts for 70% of a person’s decision to do business. Therefore if you want to increase your listing inventory then using a listing presentation is wise.

2. Organization

Sellers want organization too during a listing appointment. A real estate listing presentation does exactly that for the seller. The seller feels more comfortable not only about his decision to list but also about you as a real estate professional.

3. Understanding

Most sellers have a low understanding on commission fees and this is where a listing presentation comes to your rescue. A real estate listing presentation, especially one with price removed and placed into a separate pricing presentation, allows the seller to understand why a service fee is charged.

4. Agreement

A real estate listing presentation with built in tie-downs allows the seller to have what we call ‘agreement participation”. Studies prove multiple mini-closes increases the success rate of the ‘final close’ by as much as 700%. Only by using a listing presentation will you get to enjoy this seller benefit.

5. Insight

A real estate presentation provides insight for the seller when it comes to how the MLS is used to locate targeted buyers for the home. A listing presentation must clearly outline the MLS buyer concept to the seller.

6. Security

It is a reality in sales that security is the #1 factor required to be established within the mind of the seller in order for the seller to feel comfortable about saying yes to listing with you.

An effective real estate listing presentation professionally designed by a graphic designer and contains all the tie-downs, images, substance, and content guarantees security is achieved.

7. Accountability

A seller wants the agent to be accountable during the listing term. A real estate listing presentation outlining such accountability simply serves the seller and allows the seller to make a positive decision about you. Each one of our real estate listing presentations incorporates these benefits for both agents and sellers.

Network Marketing – How to Present Yourself to Potential Leads

In Network Marketing how you present yourself to your potential leads is probably as important as finding the right business. If you make the wrong first impression that could mean the difference between having a successful business and failing.

When you are getting prepared to share your business opportunity with someone you first have to ask yourself how you would like to be approached and go from there.

Do keep in mind though that people are different and unique so what you may think is a good idea may not be the same for the person you are speaking with.

Here are a few things to consider before you make your first contact with a potential lead.

First: Smile, your smile should be able to be felt even if you were on the phone or even in your email. When a person is reading to something that you have written or speaking with you on the phone your smile should be felt. If you come across as miserable and desperate you will have a much harder time reaching out to these potential leads.

If you are not a person who likes to smile my advice would be to start practicing. A smile can go a long way in attracting people towards your business. Just think about it like this, you are building a foundation that is going to last you a long time and pretty soon you will no longer have to work if you don’t want to. If you like the way this sounds use that to bring a smile to your face.

Second: Listen. When you learn to listen, you learn to understand what the needs of the person with whom you are speaking is looking for. If you have a variety of options available using your listening skills will allow you to customize your conversation and product line with the needs of your potential prospect.

If you go into it having already decided what you expect from this person you may find that what they want is not in line with what you want and this can be frustrating for you both.

An experienced marketer may not need to do this because they are able to convince the prospect of what they want. This is not a method I would recommend for someone who is just getting started as this method is very difficult to duplicate.

Third: Present yourself as someone who cares. The best way to do this is to actually care. If you have trouble with this concept this might not be the best type of business for you. Network marketing is about people and making connections. The system is in the connection. I have seen my share of systems but have never really cared about the system. I join people. If I think that the person presenting me with the opportunity is someone who is worth following I will. If they have a great system it is just a bonus.

When you present yourself as someone who cares and you show that you care, you build something that is powerful and you build something that can last.

Debt Negotiation Services – A Practical Option If You Can’t Pay Back Credit Card Bills

Living has never been that difficult after the economic crisis hit the world as many areas were affected and many people got under the stress and pressure that how would they payback their debts. We are living in a credit based economy where everything is purchased on the basis of plastic money. In the past, it was not an issue until the dilemma took us over and people were not aware that they would stick into such a viscous circle of debts that getting out would not be possible for them. In this regard, Debt Negotiation Services were introduced which gave hope that there are certain ways to get over this situation rather than getting bankrupt and rupture the financial image with bad credit score and no loan sanction for the upcoming 8-10 years. All this was not possible before as it is now.

High level of debt has led people to find ways to settle these debts and the ways are there in terms of bankruptcy, debt settlement and credit consolidation. We have seen that the most recommendable of all the programs is debt settlement as it has chances of reducing half of the total payables while half can be paid in easy installments. In debt settlement, you have to go through the process of negotiations and convince the creditor to agree on your terms of payments. These negotiations can either be done personally or you can hire a Debt Settlement company that can give you appropriate Debt Negotiation Services and guide you through the pros and cons of the debt settlement procedure.

Basically in the debt negotiation services, there are certain meetings of people of high expertise and experience who represent the debtor and negotiate on his behalf by telling him the situation of the debtor including his financial status and negotiate for the payments. It is a practical option to cut off half of the payables in this term as the debtors are not eligible to pay such huge amounts. Moreover, the threat of bankruptcy works as a tool in this negotiation as once a person is declared insolvent, not a single penny is given back to the creditor and he cannot pressurize the debtor as the debtor is protected by the Government.

Hence Debt Negotiation Services should be a wise decision to adopt them and have a healthy reduction of about 50% in the total payables. If you have unsecured debts worth $ 10,000 then go for debt settlement and settle your bills at half payments and live a peaceful life.