Network Marketing – How to Present Yourself to Potential Leads

In Network Marketing how you present yourself to your potential leads is probably as important as finding the right business. If you make the wrong first impression that could mean the difference between having a successful business and failing.

When you are getting prepared to share your business opportunity with someone you first have to ask yourself how you would like to be approached and go from there.

Do keep in mind though that people are different and unique so what you may think is a good idea may not be the same for the person you are speaking with.

Here are a few things to consider before you make your first contact with a potential lead.

First: Smile, your smile should be able to be felt even if you were on the phone or even in your email. When a person is reading to something that you have written or speaking with you on the phone your smile should be felt. If you come across as miserable and desperate you will have a much harder time reaching out to these potential leads.

If you are not a person who likes to smile my advice would be to start practicing. A smile can go a long way in attracting people towards your business. Just think about it like this, you are building a foundation that is going to last you a long time and pretty soon you will no longer have to work if you don’t want to. If you like the way this sounds use that to bring a smile to your face.

Second: Listen. When you learn to listen, you learn to understand what the needs of the person with whom you are speaking is looking for. If you have a variety of options available using your listening skills will allow you to customize your conversation and product line with the needs of your potential prospect.

If you go into it having already decided what you expect from this person you may find that what they want is not in line with what you want and this can be frustrating for you both.

An experienced marketer may not need to do this because they are able to convince the prospect of what they want. This is not a method I would recommend for someone who is just getting started as this method is very difficult to duplicate.

Third: Present yourself as someone who cares. The best way to do this is to actually care. If you have trouble with this concept this might not be the best type of business for you. Network marketing is about people and making connections. The system is in the connection. I have seen my share of systems but have never really cared about the system. I join people. If I think that the person presenting me with the opportunity is someone who is worth following I will. If they have a great system it is just a bonus.

When you present yourself as someone who cares and you show that you care, you build something that is powerful and you build something that can last.

Presentations – What Audiences Want And What They Definitely Do Not Want

In today’s business world of ‘quality circles’ and ‘managing for excellence’, the most successful individuals are often accomplished presenters. That’s because a successful presenter is more than just a fact dispenser – he or she really knows how to communicate with their audience, someone to whom people listen. The effective speaker in business, just as in the political arena, is the one who can make people hear the facts and believe the message.

Unfortunately, public speaking is not something that comes naturally to most of us. Without prior training in the basics of timing, body language, humour, organisation and all the other skills that go into the act of public speaking, even the smartest, liveliest and most articulate individual can wither in the glare of “the spotlight”.

What Do Audiences Want?

o To feel you ‘know your stuff’

o That you look the part

o That you respect them and acknowledge their situation and views

o To find what you say links with what they want from you

o To have sufficient information to make a considered judgement about what you say (they will ‘weigh it up’)

o To be clear about any action necessary – at the end

And above all to find it understandable, interesting and a good fit with the audience and the occasion.

And In Summary: What They Most Definitely Do Not Want?

o To be confused

o To be blinded with science / technicalities or jargon

o ‘Lost’ in the structure (or lack of it)

o To be talked down to

o To be made to struggle to understand inappropriate language

o To be made to make an enormous jump to relate what is said to their circumstances

And they do not want to listen to someone whose lack of preparation makes it clear they have no respect for the audience. As with most things in life, preparation and planning is everything.

It is important to remember that as the presenter or speaker, we are there for our audience, they are not there for us – we must earn the right by proving our credibility, to be standing in front of them.

Copyright © 2006 Jonathan Farrington. All rights reserved

3 Tips to Take Your Network Marketing Presentation to the Next Level!

Are you having trouble sponsoring prospects into your network marketing business? If you’re showing 10 presentations per week and NOT sponsoring at least 3 people out of those 10, you MUST read this.

Back when I started in the network marketing industry, I showed a bunch of presentations and I was able to sponsor a decent percentage of the people I showed. I can accredit my early success to this: I wasn’t THINKING about my presentation. I was just flat out EXCITED!

Tip #1: Are You Focusing On Your Presentation Too Much?

When you’ve shown a decent amount of presentations, you might tend to start analyzing your own presentations. You’ll start thinking about what you did say or what you DIDN’T say… (hint: your prospect doesn’t know if you skipped over something!)

You’ll start trying to add funny stories and facts that you’ve heard when you saw other distributors show the presentation. And you’re going to do everything but what you’re supposed to: relate to your prospect, transfer your excitement over to them, and get them started (or book the next appointment).

Tip #2: Ask Your Prospect More Questions!

I used to know my presentation so well, I could do it with my eyes closed… And sometimes I might as well have. I would talk so fast it would seem like I didn’t even take a second to BREATHE. I was so eager to get out all of the information, I forgot that there was a person sitting across from me.

You’re not talking to a camera. You’re not on TV. It’s NOT a one-way communication.

In order to relate to your prospect more, gain and KEEP their attention, and gain their trust (and partnership)… you need to LISTEN just as much if not MORE than you speak.

Ask your prospect questions as you go through your presentation. Even if they’re “yes questions” like:

- Does that make sense?

- Isn’t the compensation plan exciting?

But even better are the questions where you get to see what they’re thinking and see if you should even continue your presentation. Questions like:

- How would this extra income make a difference in your life?

- What do you feel about the support our team will be giving you?

- What are you looking for in a business?

Remember that this is a TWO WAY communication and you’re sponsoring rate will go through the roof!

Tip #3: DON’T Show the Presentation Yourself!

“But, wait! I thought we need to show the plan and duplicate our upline?!”

Sure. Sure. Sure… I know I’ve heard it, too. But here’s the in-your-face truth: not everyone can duplicate that!

Many people in your downline will not want to show presentations… So how can they grow their business? In the past I’d just hope that they gave me some referrals, I’d build a team under them, and find a leader in their group that WOULD show presentations. Then it wouldn’t matter if they were growing the business or not.

The problem is this: “Old-School” network marketing tells us that these people CAN’T be successful in network marketing. And, man, is that a load of JUNK!

So, how do they show the presentation WITHOUT showing the presentation? Two ways:

  1. Use a DVD. Pass it out to others with your card and contact info on it. Invite people to a group meeting or invite them to a 1-on-1 with you in someone’s living room. Slide the disc in and press ‘play’. And PRESTO! No more having to memorize the presentation.
  2. Use the Internet. (This is my personal favorite). In this day and age you can now use a website to show the plan for you. Learn how to “drive visitors to your website”, let the site do all of the work for you, and you’ll have an automated machine spitting out distributors for you all day long…

So, if you’re having trouble showing your network marketing presentations… just remember -

You’re not there to do a “perfect” presentation. Have fun, get excited, ask questions… and when all else fails, use technology… (wink wink)