Why Use A Listing Presentation?

What makes for an effective ‘listing presentation’? Let’s discuss this from two perspectives… the first being an agent and the second a seller.

A. Benefits For An Agent

Here are the benefits an agent will enjoy.

1. Positive Professional Image

A professionally designed listing presentation simply produces the ‘right’ image of the agent within the seller.

* Studies prove 70% of a seller’s decision to list with an agent is determined by perceived value.

In street language, sellers do judge a book by its cover.

2. Creates Organization

When you use a presentation you benefit in that it allows you to be organized for success during the listing appointment. It offers you the opportunity to maintain focus, provide direction, and outline a plan of action.

3. Objections

An effective presentation will include what is called ‘tie downs’ on every page of the presentation. What is a tie down? A tie down is a mini-close that deals with the issues discussed on that specific page of the listing presentation.

By doing mini-closes throughout your presentation, you are giving the seller the opportunity to agree with you and this makes it easier when it comes time to the bigger close… “sign here”.

4. Coverage

An effective presentation will allow you to completely cover every point of your marketing plan, from Internet marketing, company marketing, personal marketing, neighborhood marketing, MLS marketing, targeted buyer marketing, etc. These are the major points to include in a presentation.

5. Price Separation

Your presentation must be a completely separate presentation from your pricing presentation This allows you to close the seller on your marketing plan before you even begin to discuss price. This is why a presentation is critical to success when on listing appointments.

6. Format

Your presentation should be created in PowerPoint as this software makes it easy for you to make edits specific to each listing appointment.

It also allows you to be as creative as you can be with your presentation, as PowerPoint allows you to add a logo, personal picture, music, etc. This gives you an unlimited number of ways to impress sellers.

7. The Internet

By making your presentation in PowerPoint, you can now upload your presentation to a website making it easy for your sellers to review your presentation whenever they want.

However, we recommend you have such a website password protected as you certainly do not want every agent in town to have a copy of your presentation.

8. Distribution

A PowerPoint file also allows you to burn your presentation to a CD or DVD for easy distribution to seller. And it is a lot cheaper to leave a CD with your seller as compared to a full color print version of your presentation.

Summary

So as you can see, there are many benefits you will enjoy by using an effective real estate listing presentation. Lets now discuss how a seller benefits.

B. Benefits of a Real Estate Listing Presentation for a Seller

Here is how a seller benefits when an agent uses a presentation.

1. Perception

By using a professionally designed real estate presentation you are giving the seller every opportunity to do business with you. This is accomplished through perception. Studies suggest perception accounts for 70% of a person’s decision to do business. Therefore if you want to increase your listing inventory then using a listing presentation is wise.

2. Organization

Sellers want organization too during a listing appointment. A real estate listing presentation does exactly that for the seller. The seller feels more comfortable not only about his decision to list but also about you as a real estate professional.

3. Understanding

Most sellers have a low understanding on commission fees and this is where a listing presentation comes to your rescue. A real estate listing presentation, especially one with price removed and placed into a separate pricing presentation, allows the seller to understand why a service fee is charged.

4. Agreement

A real estate listing presentation with built in tie-downs allows the seller to have what we call ‘agreement participation”. Studies prove multiple mini-closes increases the success rate of the ‘final close’ by as much as 700%. Only by using a listing presentation will you get to enjoy this seller benefit.

5. Insight

A real estate presentation provides insight for the seller when it comes to how the MLS is used to locate targeted buyers for the home. A listing presentation must clearly outline the MLS buyer concept to the seller.

6. Security

It is a reality in sales that security is the #1 factor required to be established within the mind of the seller in order for the seller to feel comfortable about saying yes to listing with you.

An effective real estate listing presentation professionally designed by a graphic designer and contains all the tie-downs, images, substance, and content guarantees security is achieved.

7. Accountability

A seller wants the agent to be accountable during the listing term. A real estate listing presentation outlining such accountability simply serves the seller and allows the seller to make a positive decision about you. Each one of our real estate listing presentations incorporates these benefits for both agents and sellers.

If Arsenic Drinking Water Contamination Is Present – Use A Home Water Purifier

Arsenic drinking water contamination is a problem that has received a lot of attention recently. Recent studies have shown that exposure to even moderate levels of the poisonous metalloid greatly increases a person’s risk of heart disease. Here are some FAQs about the subject.

Why Is Arsenic In Water?

In some cases, it is naturally present in groundwater because of underground mineral and metal deposits. It is an element of volcanic ash, which means that surface water may be contaminated with it as well.

In fact, there is so much of the metalloid in our waters that the most common source of exposure is through eating seafood. Like mercury and other contaminants, arsenic-traces build up in the tissues and organs of fish and seafood. They build up in our bodies, too.

The compound is also found in wood preservatives, rubber, insecticides, fungicides and anti-bacterial agents. It is commonly added to animal food to prevent disease and stimulate growth. For example, about 70% of all chickens grown in the US are fed roxarsone, an arsenic-derivative.

Compounds derived from it are used in medicines, traces of which end up in our waters. It is sometimes present in plumbing fixtures and as the fixtures degrade, the poison is released into the tap-water.

To think that some amount of the poison would not be present in our freshwater and our homes is na├»ve. It’s everywhere.

What are the Risks of Exposure?

At high doses, it causes death. It’s a poison. Symptoms of poisoning include headache, vomiting, diarrhea, confusion and convulsions.

Contact with pesticides containing it can cause brain damage. When it becomes airborne and is inhaled, it irritates the lungs.

Consumption of small amounts over the course of one’s life increases the risk of high blood pressure and heart disease. The same is true of the heavy metal lead. The long-term risks of exposure to the two are similar.

In areas where there is known to be arsenic in water supplies, the cancer rate is higher. The World Health Organization has estimated that some 57 million people are at risk, because the amount present in their drinking water is higher than 10 parts per billion, an accepted standard for safety. Other estimates say the number of people affected is closer to 80 million.

A study conducted in Wisconsin, where the natural concentration is relatively high, showed that exposure to the compound was accompanied by an increased risk of skin cancer, even at levels below 10 parts per billion. An increased risk of bladder cancer is also associated with consumption.

The concentration of arsenic in water commonly found in the US suppresses immune system function, making people more susceptible to viruses and other kinds of infections.

What Can We Do to Protect Our Families?

If poisoning is suspected, one should see a doctor immediately. Chelation therapy can remove the metalloid from the body.

Delhi – A City With a Glorious Past and a Magnificent Present

Delhi is a city that bridges the past and the present. The old city that was once the capital of Islamic rulers, still presents a picture of those days with its narrow lanes, with collapsing old havelis and age old Mosques. The new city is also known as “Lutyen’s Delhi”, with respect to its architecture, tree lined government avenues and buildings, modern malls gardens and parks.

However the modern city itself dates back to over a century ago when the British shifted their capital to Delhi from Calcutta The city’s importance lies not just in its age old glory but also present day’s rich cultural diversity.The capital is known for its fascinating ancient monuments, museums and art galleries, fabulous eating places and busy and economical markets which gets the eye of overseas tourists.

Delhi has been the political hub of the country since time immemorial. The city was the capital of Pandavas and was known as “Indraprastha” at that time.In the present scenario, all the political activities of the country have their roots in this city. The capital houses the residents of many political dignitaries and also the embassies of various nations.

The mughal era monuments of Jama Masjid, Red Fort, Humayun’s tomb, Purana Quila are the major tourist attraction of the old city. Besides this India Gate, Rashtrapati Bhawan, Parliament House, North and South Block are marvelous examples of British architecture. Various Museums, temples, parks and gardens provide an insight into day to day lives of the residents.

The Lakshmi Narayan Temple built by the Birlas, Lotus Temple which is in the shape of a blossoming lotus and Akshardham temple are some of the architectural marvels that have defied the conventional architectural standards. The Akshardham Temple is the world’s largest Hindu temple complex.

These temples not only hold religious significance but also attract a lot of tourists to Delhi. Iskon (International Society for Krishna Consciousness) Temple has a vegetarian restaurant, library, animatronics center and an upcoming museum which attracts overseas tourists.

Delhi also has memorials of freedom fighters and National leaders. Amar Jawan Jyoti was built in the memory of soldiers who lost their lives during World War I. Raj Ghat, Shanti Van and Shakti Sthal are the memorials of Mahatma Gandhi, Pandit Nehru and Indira Gandhi.

The city buzzes with tourist activities round the year. Delhi offers vast accommodation options from luxury five star and business hotels to budget hotels and Guest houses. Staying in budget hotels is an inexpensive accommodation option for economy travelers who do not want to burn a hole in their pocket.

The budget hotels provide standard, deluxe and family accommodations. The rooms are aesthetically done with the best amenities at the most pocket friendly prices to suit the needs of mid range travelers.